The Global Goals were created by the United Nations in 2015, setting out 17 goals in the hope of improving the world by 2030.

Why are we involved?

"Ever since my time in United Nations, I’ve been driven to do whatever I can to help shape a brighter future. But I knew I didn’t want to start yet another charity organization—I wanted to combine that mission with my deep-rooted passion for jewelry design.

That’s why I founded Mason & Madison Co. in 2016, built on the belief that a single piece of jewelry can speak louder than words. From day one, our business model has focused on making a positive impact in the world.

I’ve always believed in the power of storytelling and the idea that even the smallest ripple can spread infinitely. That’s why we set out to build a community that, together with you, inspires and empowers people everywhere to create a better world—one that buys, lives, and thinks more sustainably."

With Love,

Ce Shi
CEO, founder & former United Nations officer

The Global Goals Collection

Be the change you want to see in the world.

We are the first company to have interpreted the Global Goals as 17 symbols.

We believe that word-of-mouth and social media are capable of spreading important messages around the world. The Global Goals Collection gives you the opportunity to show you care, but in a discreet, elegant and refined way.

Cause, who doesn't love jewelry? And if you're anything like us, you can never really get enough. But at least now you can buy elegant pieces, knowing that your doing good and that your contribution goes a long way.